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Radio advertising is alive and well ... radio advertising works Radio advertising is holding its own against stiff competition from other advertising mediums. Why Radio? Because it offers unique audience reach. You may opt for local, national and / or international radio spots (including via satellite radio stations) - and it isn't expensive. Listeners tune into "their" station and unlike TV channels, they don't use the remote to avoid the ads. - they stick with their station. Also, radios are obviously more mobile and your ad. is heard around the house, in cars, on holidays, etc. Radio advertising offers excellent value for money and return on investment even for small businesses. As with all good advertising and publicity, you need to identify your target audience and the most effective medium to deliver your message. We can help you with all types of copywriting and business writing. Contact us today and let us explore how we may be of assistance. We will cover more in the next edition ... please bookmark this site. |
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